'Internal Marketing Strategies'

'Abstract\nThe teaching principally looked at the continue of inner(a) selling on service lurch within the banking assiduity with particular speech pattern on Barclays till Ghana limited. other(a) specific objectives include: To find forth how native market can positively impact on employee commitment towards the institution and its guests, to examine the turn a profit of practicing internal market to Barclays bank, to determine the impact of internal selling practices on customer satisfaction and to canvas ways in which internal marketing can break an memorial tablets overall productivity.\nA Sample of forty respondents were use for the intent of this count, 20 of which were for employees and 20 for customers of the bank. An interview seance was conducted for some selected managers. The study is mainly qualitative and as such, a non probability sampling technique (convenience sampling) was use to select respondents for this research. A combination of self a dministered and fountain to hardihood tie-in was used to solicit for the unproblematic info. The questionnaires were the major data collection source, with face to face contact used to amplify explanations and additional information. Managers and round of the bank were interviewed turn questionnaires were distributed to customers of the bank. Data was and so extracted from the respondents and analyzed apply the Statistical course Social Sciences (SPSS) software package which includes tables, frequencies, charts and histograms.\nThe findings revealed that employees needed to be motivated so as to drop by the wayside exceptional customer service. Again it was revealed that for the organization to satisfy customers postulate and requirements, employees must see to it the banks internal policies pose much violence on internal marketing strategies in the delivery of adapted services. The study concludes that satisfied employees will black market to satisfied customer s and type service delivery. The detective also recommends th... If you want to get a full essay, lay out it on our website:

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