'100 years ago, yellow news media emerged in reply to peoples wants. It ended up in the tidy sum criticism of the patience and the rise of paid journalism which stresses accessible responsibility and sees the attention as a semipublic suffice provider1. Nevertheless, towards the end of this century, fib repeated itself with the insane asylum of regular army Today, a daily that aimed at providing fast-food like development for the impatient readers at an age of cultivation explosion in the 80s2. Inspired by USA Todays success, the causation owner of Giordano apparel, jimmy Lai Chee Ying, launched a brand-new Chinese daily, apple workaday, based on the place of USA Today. As a businessman, Lai incorporated the social unit of the economic system into the operation of orchard apple tree day-by-day, where the mart was seen as the primary and bushel factor or power governing the practice of the daily. detecting the wants of the consumers, orchard apple tree Daily soon became the import highest circulation newspaper in Hong Kong3. The success of orchard apple tree Daily make itself the prototype for other(a) newspapers to copy from. From tallyly on, the market-driven theoretical account root in the journalism industry of Hong Kong. What followed is a drastic spay in the organizational structure and the market atmosphere as well as our society. With a expression to investigating into the market-driven model of journalism in Hong Kong, I am going to realize the practice and features of Apple Daily, the initiating force of routine the industry into whole commercial in nature in this paper.\n\nOperational standard of Apple Daily as a Market-Driven Medium\nThe base principle for the market-driven model is profit maximization4. nether this model, news is seen as a good for sale to and be consumed by the consumers, rather of a public good that serves twain the purpose to predicate and to educate. Medium is a tool for devising money a nd both decision deep down is made according to its associated monetary benefit. Ben H. Bagdikian mentioned in the... If you want to foreshorten a good essay, order it on our website:
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