SWOT : 1)Operation : ¡¤         McDonald¡¯s has 29000 restaurants in 121 countries across the world. Every day much than 2.5 million people in this country visit McDonalds.(strength) ¡¤         The normal starting salary of McDonald¡¯s for the labour in some countries is just above the minimum wage. (strength) ¡¤         McDonalds suppliers follow the ¡°quality, value and cleanliness¡± dodge set by the Company. Great emphasis is placed on traceability systems for all overlap ingredients to enable controls to be exercised over both link in the supply chain.(strength) 2) Human Resources : ¡¤         Most of the employees of McDonald¡¯s are between 17-21 and they are not highly educated and do not have much experience around the fast food industry. (weakness) ¡¤         Other benefits that hourly paid employees receive are: free meal allowance, paid holiday, free aliveness assurance, etc. (strength) ¡¤         McDonalds Diversity policy: Avoiding unlawful discrimination, harassment and bullying. Everyones mentation is valued and everyone is regarded as equal in status and mustiness always be treated with respect. (strength) 3)Marketing : ¡¤         The Big Mac is McDonald¡¯s flagship product. Other main brands are: Chicken McNuggets, McMuffin, McChicken sandwich, McDonalds Filet-o-fish, McDonalds Vegetable sublime and McFlurry.
(strength) ¡¤         McDonald¡¯s has been providing united products and serv ice rinks to its customers over the half decade ¡¤         Customers feel boring and decided to switch to other fast food In order to retain its customers, McDonald¡¯s has carried bulge innovations recently in Hong Kong to offer diversified products and customer lie service.
¡¤         For example, other than hamburger and French fries, it provides fried chicken, pizza, soup, spaghetti, special ice cream and sandwiches.
¡¤         Last October, McDonald¡¯s forgod a new product campaign called the ¡°New Taste¡±. McDonald¡¯s continuously introduce four new tailor-made food items each calendar month so as to give its customers ¡°fresh feeling¡±. nearly examples were the ¡°Shake Shake Fries¡±, Curry Potato Pie and ruby-red Bean Sunday. These new food...
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