1. Introductiongenus Acer established in 1976, it is one of the worlds largest PC manufacturers that rank as the worlds No. 4 branded PC vendor, offering a broad range of PC products from industry-leading high-end PC servers and multimedia setting computers to notebooks, computer peripherals and components. Acer is also a study meshing-enabler, providing Internet component technologies, devices and services. These include end-to-end solutions, mobile phones, plasma displays, TFT-LCDs, projectors, receiving set communications, and e-corp solutions. The Acer Group employs nearly 37,000 people in 232 enterprises spanning 41 countries worldwide, supporting dealers and distributors in over 100 countries. Estimated revenue for 2006 is US$11.31 billion. (Internet1).
From 1998 to 2007, Acer experiences a series of reform in validation in army to the new byplay model work. That is because the follow?s ability to manage such a thickening global business had been hindered by coordination problems that hampered its inventory control and tack chain management. In 1996, when a severe downturn in DRAM prices, which caused its semiconductor business into a major immediate payment drain. At the same time, aggressive pricing by major PC vendors such as Compaq, HP, Dell and IBM cut into Acer?s branded PC business, especially in the U.S., where the familiarity lost money from 1996 to 1998 (annual report98).
Acer began a major restructuring puzzle out from 1997 to gain control of its far-flung businesses, and for the first time, emphasized breeding technology as a critical tool for amending its business processes and improving coordination between business units. (Dedtrick, J.,et al,1999)The paper will omen the significant organizational changes that have occurred in recent years (1998 ? 2007) at ACER and examines the impact these changes have had on the company, which link up to the organizational strategy, structure, design and culture. Furthermore, this report will introduce what emblem of technology measures were...
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