cerebration Malina Patrick Persuasion Homework Assignment #2 Dr. Kenneth Haught February 23, 2000 planning ASSIGNMENT #2 For this homework assignment, I was asked to create or find two typefaces of persuasion, and explain the examples using the vocabulary institute in chapter 6 of the text The Art and Science of Persuasion by Deirdre D. Johnston. The two examples that I will be discussing were entrap in The Dickinson Press, Tuesday, February 15, 2000 issue. One was taken out of the ?Opinion? theatrical role of the paper (referred to as example 1), and the other was seized out of the ? lifetime Style? section (referred to as example 2).
Example #2, the Sears advertisement, is an example of a structural strategy. It uses the ?foot-in-the-door? technique in a genuinely obvious way. In bold print, the President?s day Sale that subtracts an additional 10% off of already sale-marked deal and zero financing is a tactic used to sweetening consumers into the Sears stores to purchase products. It is a ...If you want to get a total essay, order it on our website:
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