Indian Cinema

The Communication Review, 10: 5776, 2007 Copyright © Taylor & Francis Group, LLC ISSN 1071-4421 print / 1547-7487 online inside(a): 10.1080/10714420601168491 1TG05hC47eR17 C-V47o4m28m17 unication Review, Vol. 10, No. 1, January 2007: pp. 124 THE globalization OF BOLLYWOOD: AN ETHNOGRAPHY OF NON-ELITE AUDIENCES IN INDIA SB.o Rllyaowood globalisation Non-Elite Audiences Shakuntala Rao State University of refreshful York, discussion section of Communication There has been a growth Hesperian interest in Bollywood, Indias oersized film compactness based in Mumbai. This condition attempts to find the ways in which Indian identity is being regulate by the new globalizing Bollywood and how non-elite audiences from discredit middle class and arcadian India are understanding these images. This ethnography break up that the non-elite audiences find themselves increasingly distanced from the images that Indian cinema is constructing. The films are creating an elitism constituted by the brand logic of multinational capital which is redefining the meaning of the masses. INTRODUCTION western interest has been growing in Bollywood, as Indias pear-shaped film industry based in Mumbai which produces more than 300 Hindu films every year (Geetha, 2003, p. 30), has answer to be called.

Andrew Lloyd Webbers musical Bombay Dreams, with music by A. R. Rahman, has dumbfound a Broadway hit. Bollywood blockbusters are instanter exported in large numbers of subtitled prints to the U.S. and the UK, and western Public dealings firms have interpreted over the publicity works. Newspapers like The New York Times and the upper-case letter wager have started publishing regular reviews of these releases and multiplexes in New York, San Francisco, and Toronto routinely prime(a) Bollywood films. The West may have the biggest stable in the manhoods media bazaar, write Power and Mazumdar (2000, p. 88), exactly it is not the scarcely player. globalisation isnt The author wishes to thank Erin Mitchell and the reviewers of this diary for...If you want to set ahead a full essay, companionship it on our website: Orderessay

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