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Thursday, April 4, 2013

Marketing plan for a Nightclub

Marketing Plan

Executive Summary

Company Name: Magnitude

Service: Nightclub

Dance orientated nines have been around for nearly twenty dollar bill years. They have astonished their audiences with powered lights, sound and music which mould these venues cardinal of the mettlesomeest cash flow businesses in the world.

The Magnitude nightclub go out be the leading, high-energy, themed dance and nightclub in the East-side of Birmingham. It exit be a privately owned club and managed by: Akash Kumar; Ravi Pharhani; and myself Jaswant Sangha. Sales for the first year of trading are expect to be £297,000 and Gross coast is expected to be £215,000. aft(prenominal) the first year of trading the company is to make an general Net Profit of £82,000. The Medium-Term sales are expected to be £347,000, Gross Margin £235,000, Overall Net Profit £112,000. The long-term sales are expected to be £380,000, Gross Margin £250,000, and Overall Net Profit £120,000.

Our goal is to stay one step ahead of the competition through a high standard service provision. Our customers will endure more diversion and entertainment during their leisure time. We will provide more boob tube and electronic technology per square footage than anyone else in the region. We will take a unique and effective themed menu and atmosphere which will create a sense of belonging for locals and tourists alike. Our company motto is Its what we do best that makes us what we are.

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Key Objectives:

§         Capitalise on excellent localisation of function opportunity.

§         To launch new venue with a highly advertize grand opening event in the summer of 2002.

§          get it on our internal finances and cash flow to enable upward(a) capital growth.

§         To exceed £350,000 in annual sales by the third year of plan implementation.

§         To maintain a pabulum cost below 25% of food revenue.

§         To maintain a total beverage...

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